Asta Guru is an auction platform set up by the group with an aim to connect people from all over the world to Indian market place. The name Asta Guru has originated from Italian word "Asta" which mean "Auction". The name acts as the mission statement for auction house which intends to be auction guru and the leader in the Indian market place. The organizations with the aid of professionals, experts and consultants brings together rare and exciting properties from various parts of India for its collectors.
Set up in 2008, it has been focusing on the Indian art segment bringing together rare paintings by Indian masters as well as contemporary artist for several of its collectors. Asta Guru now intends to increase its portfolios from art to other collectables including jewellery, watches , photography, pens and memorabilia.